Mastering Marketing Management : From Strategy to Execution

Marketing Management – Online Self-Paced Course

📌 About this Course

• A comprehensive course on the principles and strategies of marketing management.

• Learn how to design, launch, and manage successful marketing campaigns.

• Ideal for entrepreneurs, business leaders, and marketing professionals.

📌 Course Overview

• Covers key marketing concepts, branding, pricing, distribution, and communication.

• Hands-on approach with case studies and real-world examples.

• Self-paced learning with interactive assignments and activities.

📌 Course Curriculum / Modules

✅ Week 1-2: Design, Launch, & Management of Market Offerings

✅ Week 3: Services Marketing

✅ Week 4-5: Brand Management

✅ Week 6: Pricing Strategies

✅ Week 7: Marketing Channels & Distribution

✅ Week 8: Integrated Marketing Communication

📌 What You Will Learn

✔ Fundamentals of marketing management

✔ Brand positioning and differentiation strategies

✔ Effective pricing and promotional techniques

✔ Optimizing distribution channels for business growth

✔ Leveraging digital marketing for brand success

📌 Learning Objectives

🎯 Develop strategic marketing plans

🎯 Understand consumer behavior and market trends

🎯 Create impactful marketing campaigns

🎯 Manage brand reputation and customer loyalty

📌 Course Features & Benefits

⭐ 100% self-paced online learning

⭐ Interactive quizzes and assignments

⭐ Practical case studies and industry insights

⭐ Certificate of completion

📌 Who This Course is For?

👩‍💼 Entrepreneurs & Business Owners

📈 Marketing Professionals & Executives

📚 Students & Career Changers in Marketing

📌 Skills Covered

🔹 Market Research & Analysis

🔹 Branding & Positioning

🔹 Pricing & Distribution Strategies

🔹 Integrated Marketing Communication

🔹 Digital & Social Media Marketing

📌 Complimentary Benefits for Enrolling Now

🎁 Free e-books & industry case studies

🎁 Access to exclusive marketing webinars

🎁 Networking opportunities with industry experts

📌 Course Certificate Advantage

🏆 Recognized by top companies & recruiters

🏆 Boosts career growth & job opportunities

🏆 Shareable digital certificate for LinkedIn & resumes

📌 Instructor Bio

👨‍🏫 Industry expert with extensive experience in marketing strategy, brand management, and digital marketing.

🎓 Worked with leading global brands and startups.

📌 Books & References

📖 "Marketing Management" by Philip Kotler

📖 "The 22 Immutable Laws of Marketing" by Al Ries & Jack Trout

📖 "Building Strong Brands" by David Aaker

📌 Top Indian Companies Hiring for These Skills

🏢 TATA Group

🏢 Reliance Industries

🏢 Hindustan Unilever

🏢 Amazon India

🏢 Flipkart